INTRODUCTION FROM CEO OF CREATIVE UK

Caroline Norbury OBE

We have a vision for Our Creative Future – where the Cultural and Creative Industries can deliver their full potential, generating social and economic prosperity across our nation. The potential of the creative economy, and its ability to grow even in difficult circumstances, is proof that there is real value in innovation. It’s proof that we have the solutions. Now imagine what could be achieved if supporting culture and human creativity was perceived as an investment opportunity, not a cost.

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Cultural and Creative Industries | Thursday 20th June 2024

General Election Hustings

On Thursday 20th June 2024, Creative UK – the national membership body for the Cultural and Creative Industries – hosted a UK General Election Hustings, in which representatives from five political parties answered questions on key issues facing the sector.

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Rt Hon Lucy Frazer KC

Conservative, Secretary of State for Digital, Culture, Media & Sport

Sir Chris Bryant

Labour, Shadow Minister for Creative Industries & Digital

Rt Hon Lord Tim Clement-Jones CBE FRSA

Liberal Democrats, Lords spokesperson for Science, Innovation & Technology

Cllr Jack Lenox

Green Party, Culture, Sport & Digital Inclusion Spokesperson

Heledd Fychan MS

Plaid Cymru

Grow the workforce of tomorrow by prioritising creative skills and education.

To help support the target of one million new jobs by 2030, a culture-rich education - complete with skills-focussed careers guidance - should be available to young people from all backgrounds. It’s the only way to ensure a diverse, skilled talent pool for the future.

Unleash creative freelancers’ potential to build more sustainable careers, by modelling better ways of working.

Strengthening protections for freelancers and appointing a Freelancer Commissioner will provide better support for people who work in this way. If we get this right, it will serve as a blueprint for more successful UK-wide self-employment.

Make the UK the best place in the world to build and retain creative talent and their businesses. Return the arts share of National Lottery funds to 25% and create and maintain genuinely competitive fiscal reliefs and incentives.

We need an ambitious and resilient new approach to financing the Cultural and Creative Industries.

Facilitate innovation by increasing investment in research and development funding, and supporting new products, services and IP.

Real growth comes when companies can scale through testing and developing new ideas.

Enable innovation and provide security for creatives, by protecting Intellectual Property (IP) in the age of Artificial Intelligence (AI).

There is a positive future for AI and human creativity, with both working in tandem to help the UK lead the way in innovation. But IP rights need to be central to technology development and application. IP is the lifeblood of the sector – and the UK Government must uphold our existing gold-standard framework.

Strengthen the UK’s standing on the world stage, by supporting trade and exports.

To truly be a global creative leader, we need easy movement of people, goods and services – including the ability to bring in talent from anywhere in the world on a freelancing basis.

Did You Know?

75% of 18-25 year-olds want to work in creative sectors, but more than 42% say it’s too hard to break in.

There are 1.9 million freelancers in the UK, contributing £136bn to the economy.

Over 70% of creative businesses report not having enough finance – and 62% believe their growth is restricted by lack of funding.

In 2021, the Cultural and CreativeIndustries accounted for over 14% of all UK exports in services– as well as £9.14bn in goods.

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Our Creative Future

The Manifesto